east oakland futures festival
June 2023
Oakland, CA
The East Oakland Futures Festival (EOFF) is a day-long block party with an Afrofuturistic theme showcasing the best in East Oakland, CA’s food, arts, tech, and culture.
To increase the fun and engagement for attendees of all ages, we were invited to create an interactive installation.
We conceptualized The AfroFuture Tree, a self-guided pop art installation for attendees to share personalized messages dedicated to the future of their community.
In turn, they took an affirmation card from a tree, symbolizing the reciprocal exchange of positivity and inspiration. Each contribution by the attendees created a living and ever-changing testament to the vision for East Oakland's future.
Our affirmation postcards received considerable attention.
Of the 100 postcards we provided, 62 were taken, and festival-goers creatively crafted 20.
Beyond the numbers, we discovered that the most used words on the postcards, including "Joy," "Love," "Reconnect," and "Home," reflected a profound and collective vision of a more connected community. In essence, our installation successfully created an open and meaningful dialogue about the bright future of East Oakland.
Executive Creative Director: Selena Davant
Creative Director: Jena Dominique
Photographer: Darius Riley
